DEGENERATION is the super-heroic team up of Arielle and Alex. Our # 1 rule is that we have to actually like your music. No matter how much of your parents money you dangle in our faces we WILL NOT work with you if we think your shit sucks. Our company is designed around the idea of accommodating bands of all sizes. To accomplish this we've integrated a sliding scale of services to allow us to work with your band/label regardless of (almost any) budget. The more you can cough up, the more time we can spend on your project. But we will be able to get the word out about you on the cheap if that's where you're at. We can handle everything from your basic PR, to full scale marketing campaigns and website design and development.
I was first introduced to punk rock by the older brother of a friend. He emerged from his room with a pink mohawk and NOFX blaring from an old stereo. I was immediately in love (with the music, not the guy!). By the time I could drive I was vegan, booking shows and driving across the country to see bands and attend festivals. I was a lifer. Fast forward to over a decade later, and I'm still running around the country for shows and pre-ordering new records. I swapped the mohawk and patches for some stupid tattoos but not a whole lot has changed.
I'm not the kind of girl that wants to sit on the sidelines, so I looked for ways to participate in the scene. I had no musical talent, so working for a label seemed like a good option to help bands I believed in become successful. It was my dream way of giving back, being an active part of something I loved. All through college I worked towards this, interning in the art department at one major, then working at another. But after two soul-sucking years on the front lines of major label PR and Marketing I had had enough. So I struck out on my own. In the last 2 years I've been fortunate enough to work with some pretty amazing artists on some pretty amazing and groundbreaking projects (contact me for a list). Still something has been missing. In my limited spare time, I started helping one of my best friends out with his label Kiss of Death Records. To say it was fun is an understatement. It felt more like a homecoming to the scene I grew up in than work. After much deliberation, I decided it was important for me to scale back my operation in a way that could also accommodate bands of a smaller caliber. ie. Bands that didn't have all the resources a major label can provide, but deserved to be heard. While working with KOD I met Alex, their in house press guy who I almost immediately stole to start this project. It's been a complicated road that brought me here, but I'm finally in a position to do what I wanted from the start: Helping awesome DIY bands get heard.
I got into punk rock when I was 12 or 13 years old. I had always loved music and had my dad teach me to play guitar, but there was something about fast angry music that really spoke to me. It wasn't until I heard Minor Threat and realized exactly how young they were when they were playing shows, recording and releasing their own records that I knew I didn't have to just be a listener. I could be in a band too and participate in the booming DIY punk scene taking place in my hometown of Orlando. I joined New Mexican Disaster Squad when I was 18, promptly quit my job at the local Auntie Anne's pretzel shop and started touring. 9 years, several records on several labels, and hundreds of shows in a dozen countries later, the band dissolved. I went back to college to earn a Bachelor's degree in English and found myself looking for work. It turned out that I had met a lot of friends along the way at labels and in other bands and they were happy to offer me jobs when they could. Vinnie from Less Than Jake hired me at his then fledgling label Paper + Plastick. I worked there for about a year before moving to help out Bryon from Kiss of Death. As a person that has toured relentlessly I have a good understanding of what bands want. Above all else that's people at their shows and an opportunity for people to give a listen to the music they painstakingly created. Today I'm a grown ass man (pushing 30), and I still do anything I can to find the time to get back on the road with my new band No Friends. But while I'm home, the opportunity I've been given to help other bands achieve their goals is a close second.